000 01159cam a2200277 a 4500
001 bl2003017056
003 AU
005 20160814165747.0
008 031204s2003 onca j b 001 0 eng d
020 _a1550378147 (pbk.) :
_c$14.95
035 _a(NjBwBT)bt2003023021
040 _aNjBwBT
_cNjBwBT
050 1 4 _aHF5829
_b.G73 2003
069 _a01240300
082 0 4 _a659.1
_222
090 _a659.1 GRA
100 1 _aGraydon, Shari.
245 1 0 _aMade you look :
_bhow advertising works and why you should know /
_cby Shari Graydon ; illustrations by Warren Clark.
260 _aToronto ;
_aNew York :
_bAnnick Press ;
_aBuffalo, NY :
_bDistributed in the U.S.A. by Firefly Books (U.S),
_cc2003.
300 _a115 p. :
_bcol. ill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 103-109) and index.
520 _aOutlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
650 7 _aAdvertising.
_2sears
700 1 _aClark, Warren,
_eill.
935 _a00006361-00
999 _c11828
_d11828