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Made you look : how advertising works and why you should know / by Shari Graydon ; illustrations by Warren Clark.

By: Contributor(s): Material type: TextTextPublication details: Toronto ; New York : Annick Press ; Buffalo, NY : Distributed in the U.S.A. by Firefly Books (U.S), c2003.Description: 115 p. : col. ill. ; 23 cmISBN:
  • 1550378147 (pbk.) :
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5829 .G73 2003
Summary: Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
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Item type Current library Call number Status Date due Barcode
Softcover Beverly Middle School 659.1 GRA (Browse shelf(Opens below)) Available 650613

Includes bibliographical references (p. 103-109) and index.

Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.