TY  - BOOK
AU  - Graydon,Shari
AU  - Clark,Warren
TI  - Made you look: how advertising works and why you should know 
SN  - 1550378147 (pbk.) :
AV  - HF5829 .G73 2003
U1  - 659.1 22
PY  - 2003///
CY  - Toronto, New York, Buffalo, NY
PB  - Annick Press, Distributed in the U.S.A. by Firefly Books (U.S)
KW  - Advertising
KW  - sears
N1  - Includes bibliographical references (p. 103-109) and index
N2  - Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities
ER  -