Graydon, Shari.

Made you look : how advertising works and why you should know / by Shari Graydon ; illustrations by Warren Clark. - Toronto ; New York : Buffalo, NY : Annick Press ; Distributed in the U.S.A. by Firefly Books (U.S), c2003. - 115 p. : col. ill. ; 23 cm.

Includes bibliographical references (p. 103-109) and index.

Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.

1550378147 (pbk.) : $14.95


Advertising.

HF5829 / .G73 2003

659.1