TY  - BOOK
AU  - Mierau,Christina B.
TI  - Accept no substitutes!: the history of American advertising 
SN  - 0822517426 :
AV  - HF5813.U6 M53 2000
U1  - 659.1/0973 21
PY  - 2000///
CY  - Minneapolis, MN
PB  - Lerner
KW  - Advertising
KW  - History
KW  - Sears
N1  - Includes bibliographical references (p. 92-93) and index
N2  - Provides a social history of advertising in America, from its origins in the 1600s to the present, showing how it has influenced and been influenced by American culture
ER  -