Made you look : how advertising works and why you should know / by Shari Graydon ; illustrations by Warren Clark.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1550378147 (pbk.) :
- 659.1 22
- HF5829 .G73 2003
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Softcover | Beverly Middle School | 659.1 GRA (Browse shelf(Opens below)) | Available | 650613 |
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652.8/LAF Codes and ciphers; secret writing through the ages | 655.009 CON The cavalryman / | 659.1/GAY Caution, this may be an advertisment | 659.1 GRA Made you look : | 659.1 MIE Accept no substitutes! : | 659.1/SIE Attention getters | 659.1/SIE Goods & merchandise |
Includes bibliographical references (p. 103-109) and index.
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.